Torey Pudwill: Back on the Business

After being out for a while, Torey decided to rejoin the legendary company for a three-years endorsement, deal that support the brand on these more than competitive times. In economic terms, this commitment provides the chance to dealers, retailers and even teammate athletes to get better incomes, having in mind that Pudwill is know a worldwide famous figure. T-Pudds, recognized for several skate magazines as the skater of the year, is now back on his former shoes company, the one that sponsored him for more that 10 years. Torey is pure energy, and maybe one of the most charismatic skaters out there. This fact that was definitely proved through the development of this year's Street leage, where not only competed as rider but also as a host, interviewing and jocking with the pros.

More than a profitable deal, as the very same Pudwill announced, this is more like a back to the roots and way to stabilize the company as well as his own carrer. According to Torey “I’m happy to be a part of a company I grew up skating for. It’s my roots, and now I’m motivated and dedicated to skate harder than ever !” In relation to that, there's only one we thing to ask about, it is possible to skate harder than he is doing now? It seems that the miracle boy of skateboarding is decided to take it to the limits once again.

The list his recent accomplishments  includes: 1st Place Tampa Pro 2012, Street Skater of the Year, TransWorld Skateboarding 2011, 1st Place – Tampa Pro, Best Trick – 2011, 3rd Place – Tampa Pro – 2011, 5th Place – Street League, Seattle – 2011. As we can already see, Torey is an active skater that still has a lot do in the business and at the sport progession as well. Go Pudds!

Check out one his best deliveries at the worlwide famous "The Berrics" Battle Commander.

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Ryan Sheckler: "The Sheckler Foundation"

The little blond kid who used to win competition to competition and quickly turn into a pro, now

is focused on a original campaing which mainly deals with the improvements that skateboarding 

could provide to different kids around the planet.

Sheckler, aslo known as "Scheks", who is now 22 years old is not only one of the most famous

skateboarders on the current, but also he is very commited to the sorroundings of the sports, this is

why he founded the Sheckler Foundation. This organization, created on 2008 by the very same ex 

reality show star and his family, is mainly focused on getting money in order to help riders that

have suffered from paralizing accidents as well as serious dammages. Among the events that the

fundation organizes is the "Skate for a cause" competition, which one basically fundraise money

for charity and riders on rehab.

This year, Ryan and his crew already carry on the "skate for a cause" competition, and the results

have been more positive than they hoped. On this event the amount of money that was raised is about $87,000, profits that are destinated for charities such as the A.skate Foundation. We all know that Ryan is

not the common skater, and sometimes he has been qualified as a boomer, but we don't have to forget our roots, as Shecks did. Helped by his own sponsors (Red Bull, Etnies and Volcom) actions like these are possible, and demonstrate at the same time how real the extreme sports industry really is.

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Sole Technology: a positive impact on young culture

If there is something cooler than skating, definetly taking care of our planet and nature would be the activity. This is what Sole Technology CO has been doing around the latest years and it has become into one of the most popular industries around the extreme sport market. Etnies, Emerica and Altamont are part of this enourmous enterprise, brands that definitely rule the skateboarding scene and represent what the skateboading culture really means.

The Sole Technology Co's ideal is to provide an excelent quality through the care if nature, thats the essence. It's founder,Pierre-Andre Senizguerge, is completely commited to this idea. Respect nature and support the skateboarding scene is the new outlook that this generation is raising, activity that demonstrate how clear-headed the skating community could be.

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